I’m seeking a versatile marketing professional or agency to develop and execute a dynamic Marketing & Advertising campaign for Materialbuy.com, our B2B sourcing platform for industrial materials. Key objectives include:

• Strategic Planning: Craft a cohesive marketing and advertising strategy across digital channels to drive qualified leads and enhance brand presence.

• Campaign Management: Create compelling ad concepts and manage performance-driven campaigns across platforms such as Google Ads, Facebook/Instagram Ads, LinkedIn, and industry-specific networks.

• Social Media & Content: Generate engaging posts, infographics, and short videos tailored for LinkedIn, Instagram, and Facebook to build engagement and credibility with procurement departments and industrial buyers.

• Performance Tracking: Establish KPIs and monitor key metrics such as lead generation, conversion rates, CPC, and ROI. Deliver regular, clear performance reports.

• Optimization & Budgeting: Recommend budget allocation across channels, continuously optimize campaigns based on performance insights, and maximize efficiency.

• Target Audience: Focus primarily on procurement professionals and decision-makers in the manufacturing, construction, and industrial sectors.

Project details:

• Timeline: Launch initial campaigns within 3–4 weeks and continue with ongoing monitoring and refinement.

• Deliverables: Strategy document, ad creatives (visuals/copy), campaign setup in ad platforms, tracking setup (Google Analytics, pixels), periodic performance reports.

• Ideal Freelancer: Demonstrated experience with B2B marketing, industrial or procurement audiences, and proven success with digital ad campaigns and social media advertising.

I welcome tailored proposals that include timeline, budget estimates, and examples of relevant past campaigns. Looking forward to working with a proactive freelancer or agency who can drive Materialbuy.com’s growth and visibility.